J. Lohr

In the late 1960s, Jerry Lohr began an extensive investigation of California grape growing regions – searching for the ideal location for his first vineyard. Jerry was raised on a South Dakota farm; his agricultural roots armed him with an innate sense for the relationship between climate, soil, and location. His research and instincts led him to the Central Coast, an area just beginning to explore its potential for winegrowing.

Founded five decades ago and still family-owned and operated today, J. Lohr Vineyards & Wines has established itself as one of the industry’s most respected wine brands. Jerry Lohr’s remarkable career continues in close, hands-on partnership with his children and co-owners Steve, Cynthia, and Lawrence. One of America’s favorite wineries is poised for its next exciting, pioneering chapter.